Infogroup's ORC to Sponsor the 2010 Society for Competitive Intelligence Professionals Annual Conference
Vice President Rob Amann Presents "CI for Market Research
Professionals: Getting Comfortable with Uncertainty"
OMAHA, Neb., Mar 02, 2010 (BUSINESS WIRE) -- ORC, an Infogroup company (NASDAQ: IUSA) and leading provider of global market and business research, today announced its continued support as a returning sponsor of the Society for Competitive Intelligence Professionals (SCIP) Annual Conference, which takes place starting March 9, 2010 at the Washington Marriott Wardman Park Hotel in Washington, DC. Rob Amann, ORC's Vice President of Strategic Analysis, will facilitate an interactive session entitled "CI for Market Research Professionals: Getting Comfortable with Uncertainty," on Wednesday, March 10, 2010 at 2:00pm.
"CI often requires looking at the world and research in new and different ways that can be challenging for classically-trained market research professionals," said Amann. "In competitive intelligence research and analysis, sample sizes are typically smaller and the analytical leaps of faith involved can be larger than expected. It is unfamiliar ground for many market research professionals who often suddenly find themselves responsible for CI at their company," Amann continued. "Our interactive session will discuss common challenges and solutions and will help any practitioner who strives to excel in competitive intelligence as well as market research."
Session attendees will come away with a strong grasp of the meaningful differences between CI and market research, gain an understanding of "coping strategies" for managing the uncertainty often confronted by researchers conducting competitive intelligence work and develop an appreciation of the strengths of various approaches to CI while assessing potential implications of its inherent weaknesses.
About ORC
ORC, an Infogroup company, is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the business challenges of its clients worldwide. The company has been a partner of CNN on the CNN/Opinion Research Corporation poll since 2006. To learn more about ORC, visit www.opinionresearch.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
SOURCE: Infogroup
Infogroup Contact:
Kelly Loontjer, 402-596-7574
Director External Communications
E-mail: kelly.loontjer@infogroup.com
or
ORC Contact:
Carolyn Werbler, 609-452-5258
Director of Marketing
E-mail: carolyn.werbler@opinionresearch.com
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