Small Businesses Want Local Government Support in the Form of Tax Breaks, Fewer Regulations

Latest Ouch Point(R) Study from Opinion Research Corporation Uncovers Significant Variations in Small Business Owners Perspectives by Region

PRINCETON, N.J.p--(BUSINESS WIRE)--Jun. 16, 2009-- While the majority of small businesses would recommend their geographic location to others, they also say their local government could do much more to support them. Seven out of 10 businesses responding to the latest Ouch Point survey from Opinion Research Corporation, an infoGROUP company (NASDAQ: IUSA), say tax breaks would be the most effective measure, followed by “cutting red tape.”

“The majority of small businesses are looking to their local governments to help them succeed, with tax cuts, fewer regulations and better marketing,” said Rebecca Elmore-Yalch, Senior Vice President, Opinion Research Corporation. “At the same time, most municipalities are strapped, with declining revenues and increasing demand for services. One solution may be to focus on reducing red tape to support businesses without adding new strains to local budgets. These businesses just want to see that local government is on their side.”

Survey results pointed to a few lower-cost options. When asked what government action would be most helpful, keeping businesses better informed topped the list (56 percent).Reducing the number of regulations followed closely (55 percent).

Despite the challenges many businesses are facing today, most are satisfied with their location. Nearly three-quarters (72 percent) would recommend their city to other businesses. The greatest support came from the largest companies ($750,000 to $2+ million in sales), with backing from four out of five respondents. When asked to identify the primary business advantage of their location, local customer loyalty and location were at the top of the list, with 22 percent each.

Interesting trends also emerged by comparing responses across the four regions of the United States. Among the highlights:

• Business owners in the Midwest cite customer loyalty (31 percent) as the most important advantage, compared to just 16 percent of those in the South and 19 percent in the West.
• One-third of business owners in the West cite location as the primary advantage, compared to just 16 percent in the Midwest and 19 percent in the Northeast.
• 62 percent of business owners in the Northeast think that their local government could do a better job of promoting their town, compared to 44 percent of those in the West.
• The South is the only region in which a majority of business owners (53 percent) indicated that improving the quality of the work force would be most effective. By comparison, only 38 percent of those in the West agree.
• Nearly a third (30 percent) of business owners in the West say that they would definitely not or probably not recommend their town to someone looking to start or relocate a business. By contrast, more than three-quarters (78 percent) of those in the South would probably or definitely recommend their town.
• In the Midwest, 75 percent rank tax breaks as their highest priority, compared to the West at 64 percent.

“Local governments can do a lot to facilitate entrepreneurial growth by helping to create conditions and policies that make it easier for small businesses to succeed,” added Yalch.

About Opinion Research Corporation

Opinion Research Corporation (ORC) is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the business challenges of its clients worldwide. The company has been a partner of CNN on the CNN/Opinion Research Corporation poll since 2006. To learn more about ORC, visit www.opinionresearch.com.

About The Ouch Point® Series

ORC’s Ouch Point® series examines the tolerance thresholds of Americans in common scenarios they face daily in both their professional and personal lives. For more information, visit www.orc-ouchpoint.com.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

Source: Opinion Research Corporation

CJP Communications
Caroline Harris, 212-279-3115 ext. 222
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ORC USA
Carolyn Werbler, 609-452-5258
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infoGROUP
Kelly Loontjer, 402-596-7574
Director of External Communications
E-mail: kelly.loontjer@infogroup.com

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