Yesmail™ Ranks as a Top E-mail Marketing Vendor Provider in Internet Retailer's Top 500 Online Retailers for Fourth Consecutive Year
OMAHA, Neb., Aug 10, 2009 (BUSINESS WIRE) -- Yesmail™ (an infoGROUP company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today that it has been recognized as the second most called upon e-mail marketing service provider in Internet Retailer's Top 500 online retailers for the fourth consecutive year.
"We are excited to be recognized again as a Top 500 provider to this group of market-leading brands," said Mike Hilts, President of Yesmail. "We understand the tremendous responsibility these companies have entrusted us with in helping them achieve their business and growth objectives. This responsibility is what continues to drive us to deliver innovative and leading-edge technologies and services to the 21st century marketer."
According to the Forrester Research "State of Retailing Online 2009: Marketing Report," 89% of marketers cited e-mail as a successful tactic of their overall marketing program. E-mail marketing is listed as a high priority for 88% of retailers who are using it largely to retain customers, for 71% who plan to send segmented e-mails to customers based on purchase data and preferences, and for 55% who plan to gather customer feedback, extend surveys and highlight new products. Forrester also reported that interactive marketing spending will reach $25.6 billion this year, which includes search marketing, e-mail marketing, social media and mobile marketing.
This year the top three vendors served 104 retailers out of the top 500, and 140 retailers used internally developed applications. The survey results showed 28 Top 500 companies listed Yesmail as their e-mail marketing management provider, including HP Home & Home Office Store, Macy's Inc. and Scholastic, Inc., making Yesmail a top provider to the leading retailers using e-mail as a key component of their sales and marketing programs.
The report looks at vendors in their respective technology categories most often cited by the Top 500 companies that Internet Retailer studies. The top vendors in each category were determined by research for and published in the Top 500 Guide. Data was gathered by Internet Retailer from November 2008 through April of this year and the provider rankings are based on the frequency with which those providers were cited by merchants in the 2009 Top 500 Guide. The data also is included in Top500Guide.com, a web site that allows subscribers to access and analyze more than 80,000 sales and operating statistics the publisher collects on the nation's 500 largest e-retailers.
More information about the Top 500 solutions providers can be viewed at http://www.internetretailer.com/article.asp?id=31307.
About Yesmail
Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
SOURCE: infoGROUP
infoGROUP
Kelly Loontjer, 402-596-7574
Director of External Communications
E-mail: kelly.loontjer@infogroup.com
or
Catherine Needham, 503-419-0575
VP of Marketing
E-mail: Catherinen@yesmail.com